AUDIENCE SEGMENT FINGERPRINTING AND SIMILARITY

    公开(公告)号:US20240257168A1

    公开(公告)日:2024-08-01

    申请号:US18102558

    申请日:2023-01-27

    CPC classification number: G06Q30/0205 G06Q30/0202

    Abstract: Methods, systems, apparatuses, devices, and computer program products are described. A modeling service may generate a set of candidate segments using a set of cluster models and based on a seed segment and entity data. Based on respective features associated with the segments, the service may generate candidate segment fingerprints and a seed segment fingerprint, where a segment fingerprint may indicate a distribution of entities within a segment based on similarities between features associated with entities within the segment. That is, a segment fingerprint may depict how similar entities are in a candidate segment based on different features. The service may calculate similarity scores between the seed segment and the candidate segments using the segment fingerprints, and rank entities in terms of their similarity. The highest ranking entities may be identified from the candidate segments and included in a lookalike segment corresponding to the seed segment.

    Generating reliability measures for machine-learned architecture predictions

    公开(公告)号:US12051008B2

    公开(公告)日:2024-07-30

    申请号:US17883503

    申请日:2022-08-08

    CPC classification number: G06N5/022 G06Q30/0241

    Abstract: A prediction system of an online system deploys one or more machine-learned architectures to generate predictions. In one embodiment, the machine-learned architecture is a stacked ensemble model. The stacked ensemble model includes a plurality of base models, where a base model is coupled to receive input data and generate a base prediction for the input data. The stacked ensemble model includes a meta model that combines the base predictions to generate a meta prediction for the input data. The prediction system also generates a reliability measure that takes advantage of the base predictions to evaluate the reliability of the meta prediction. In this manner, while the quality of individual predictions may differ from one another depending on the values of the input data, the prediction system can dynamically generate the reliability measure to account for this variation.

    AUTOMATIC RULE GENERATION FOR NEXT-ACTION RECOMMENDATION ENGINE

    公开(公告)号:US20240144328A1

    公开(公告)日:2024-05-02

    申请号:US18405279

    申请日:2024-01-05

    CPC classification number: G06Q30/0281 G06Q30/0201 G06Q30/0271

    Abstract: A system can recommend a next action for a user. A memory can store user data corresponding to the user and can include historic interaction points. A behavior pattern can be identified based on two or more interaction points stored in the user data. An intent of the user based on the behavior pattern can be identified. The intent can be based on a previous behavior pattern of another user. Several probabilities that the user will meet one or more objectives can be determined based on the intent. The probabilities can be scored using and used to assign a policy to the first user. A next action can be recommended based on the policy and executed with respect to the user. The outcome of the recommended next action can be stored to the user data.

    GENERATING RELIABILITY MEASURES FOR MACHINE-LEARNED ARCHITECTURE PREDICTIONS

    公开(公告)号:US20240046115A1

    公开(公告)日:2024-02-08

    申请号:US17883503

    申请日:2022-08-08

    CPC classification number: G06N5/022 G06Q30/0241

    Abstract: A prediction system of an online system deploys one or more machine-learned architectures to generate predictions. In one embodiment, the machine-learned architecture is a stacked ensemble model. The stacked ensemble model includes a plurality of base models, where a base model is coupled to receive input data and generate a base prediction for the input data. The stacked ensemble model includes a meta model that combines the base predictions to generate a meta prediction for the input data. The prediction system also generates a reliability measure that takes advantage of the base predictions to evaluate the reliability of the meta prediction. In this manner, while the quality of individual predictions may differ from one another depending on the values of the input data, the prediction system can dynamically generate the reliability measure to account for this variation.

    BEHAVIOR-BASED DETECTION OF AUTOMATED SCANNER EVENTS

    公开(公告)号:US20240296104A1

    公开(公告)日:2024-09-05

    申请号:US18116644

    申请日:2023-03-02

    CPC classification number: G06F11/3006 G06F11/3438

    Abstract: Methods, systems, apparatuses, devices, and computer program products are described. An application server or another device may receive a set of input data associated with an activity between an actor and an electronic communication message (e.g., a marketing email). From the input data, the application server may identify a set of features associated with the activity (an open rate, a click rate, etc.) and a set of source network addresses of respective, known automated scanners. The application server may input the features and source network addresses into a positive-and-unlabeled (PU) learning model, which may output a classification result that indicates a probability that the activity is associated with an automated scanner.

Patent Agency Ranking