Media System with Presentation Area Data Analysis and Segment Insertion Feature

    公开(公告)号:US20250150670A1

    公开(公告)日:2025-05-08

    申请号:US18502721

    申请日:2023-11-06

    Applicant: Roku, Inc.

    Abstract: In one aspect, disclosed is an example method for use in connection with a media-presentation device presenting a media program via a display screen of the media-presentation device, the method including: (i) during presentation of a temporal portion of the media program, identifying an audience engagement region of presented content, wherein the identified audience engagement region is less than an entirety of a display area that corresponds to the display screen; (ii) using at least the identified audience engagement region as a basis to select a media segment from among multiple candidate media segments; (iii) identifying an upcoming media segment insertion point within the media program; and (iv) facilitating the media-presentation device inserting, at the identified media segment insertion point within the media program, the selected media segment.

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