公开(公告)号：US20250039499A1

公开(公告)日：2025-01-30

申请号：US18918925

申请日：2024-10-17

Applicant: ROKU, INC.

Inventor： Matthew GROVER

IPC: H04N21/44 ,  H04N21/81

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for preserving channel lock while performing dynamic ad insertion (DAI) in a multi-device setup. An example embodiment operates by identifying a secondary device that loses a channel lock on a channel based on a primary device performing DAI on the channel. The embodiment determines that that the primary device is configured to perform a DAI to replace a portion of multimedia content in the channel with a replacement portion of multimedia content. The embodiment modifies an automated content recognition (ACR) behavior for the secondary device based on the determining, thereby preventing the secondary device from losing channel lock on the channel. The embodiment then modifies a DAI behavior for the secondary device in response to the modifying the ACR behavior for the secondary device.

公开(公告)号：US20240323460A1

公开(公告)日：2024-09-26

申请号：US18736900

申请日：2024-06-07

Applicant: Roku, Inc.

Inventor： Matthew GROVER

IPC: H04N21/234 ,  H04N21/262 ,  H04N21/81

CPC classification number: H04N21/23418 ,  H04N21/262 ,  H04N21/812

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an optimal spot to insert supplemental content into a media stream to maximize the consumption of the supplemental content by users. An example embodiment operates by performing automated content recognition (ACR) on the media stream, thereby determining scene changes in the media stream. The embodiment identifies a plurality of potential supplemental content spots in the media stream based on the determined scene changes. The embodiment then performs a multivariate test involving test supplemental content over a portion of the potential supplemental content spots to a plurality of media devices, thereby determining the optimal supplemental content spot among the plurality of potential supplemental content spots in the media stream.

公开(公告)号：US20230308717A1

公开(公告)日：2023-09-28

申请号：US17702239

申请日：2022-03-23

Applicant: Roku, Inc.

Inventor： Matthew GROVER

IPC: H04N21/44 ,  H04N21/81

CPC classification number: H04N21/44016 ,  H04N21/812

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for preserving channel lock while performing dynamic ad insertion (DAI) in a multi-device setup. An example embodiment operates by identifying a secondary device that loses a channel lock on a channel based on a primary device performing DAI on the channel. The embodiment determines that that the primary device is configured to perform a DAI to replace a portion of multimedia content in the channel with a replacement portion of multimedia content. The embodiment modifies an automated content recognition (ACR) behavior for the secondary device based on the determining, thereby preventing the secondary device from losing channel lock on the channel. The embodiment then modifies a DAI behavior for the secondary device in response to the modifying the ACR behavior for the secondary device.

公开(公告)号：US20240048800A1

公开(公告)日：2024-02-08

申请号：US18486321

申请日：2023-10-13

Applicant: Roku, Inc.

Inventor： Matthew GROVER

IPC: H04N21/44 ,  H04N21/81

CPC classification number: H04N21/44016 ,  H04N21/812

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for preserving channel lock while performing dynamic ad insertion (DAI) in a multi-device setup. An example embodiment operates by identifying a secondary device that loses a channel lock on a channel based on a primary device performing DAI on the channel. The embodiment determines that that the primary device is configured to perform a DAI to replace a portion of multimedia content in the channel with a replacement portion of multimedia content. The embodiment modifies an automated content recognition (ACR) behavior for the secondary device based on the determining, thereby preventing the secondary device from losing channel lock on the channel. The embodiment then modifies a DAI behavior for the secondary device in response to the modifying the ACR behavior for the secondary device.

公开(公告)号：US20230379511A1

公开(公告)日：2023-11-23

申请号：US18364881

申请日：2023-08-03

Applicant: Roku, Inc.

Inventor： Matthew GROVER

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/262

CPC classification number: H04N21/23418 ,  H04N21/812 ,  H04N21/262

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an optimal spot to insert supplemental content into a media stream to maximize the consumption of the supplemental content by users. An example embodiment operates by performing automated content recognition (ACR) on the media stream, thereby determining scene changes in the media stream. The embodiment identifies a plurality of potential supplemental content spots in the media stream based on the determined scene changes. The embodiment then performs a multivariate test involving test supplemental content over a portion of the potential supplemental content spots to a plurality of media devices, thereby determining the optimal supplemental content spot among the plurality of potential supplemental content spots in the media stream.

公开(公告)号：US20230300388A1

公开(公告)日：2023-09-21

申请号：US17696611

申请日：2022-03-16

Applicant: Roku, Inc.

Inventor： Matthew GROVER

IPC: H04N21/234 ,  H04N21/262 ,  H04N21/81

CPC classification number: H04N21/23418 ,  H04N21/262 ,  H04N21/812

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an optimal spot to insert supplemental content into a media stream to maximize the consumption of the supplemental content by users. An example embodiment operates by performing automated content recognition (ACR) on the media stream, thereby determining scene changes in the media stream. The embodiment identifies a plurality of potential supplemental content spots in the media stream based on the determined scene changes. The embodiment then performs a multivariate test involving test supplemental content over a portion of the potential supplemental content spots to a plurality of media devices, thereby determining the optimal supplemental content spot among the plurality of potential supplemental content spots in the media stream.