公开(公告)号：US20240095779A1

公开(公告)日：2024-03-21

申请号：US17932985

申请日：2022-09-16

Applicant: ROKU, INC.

Inventor： Sayan MAITY ,  Maurice KLAUS ,  Beth LOGAN ,  Dhruv SHAH

IPC: G06Q30/02 ,  G06N5/02 ,  G06N5/04

CPC classification number: G06Q30/0275 ,  G06N5/022 ,  G06N5/04

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for enhancing a deterministic identity graph with probabilistic data. An example embodiment operates by identifying a node for a location indicated by an identity graph. Receiving user device information based on an indication that a user device is within proximity to the location. Generating a node for the user device on the identity graph based on the indication of the user device satisfying an association threshold. Generating an edge between the node for the location and the node for the user device based on a weighted value for an attribute of the user information. Mapping an identifier for the user device to an identifier of the location based on a distance of the edge and causing a content item to be sent to the user device based on the identifier mapping.