公开(公告)号：US20240121471A1

公开(公告)日：2024-04-11

申请号：US17963466

申请日：2022-10-11

Applicant: ROKU, INC.

Inventor： Dengzhi ZHANG ,  Hugo Du PLOOY

IPC: H04N21/4402 ,  H04N21/431

CPC classification number: H04N21/440272 ,  H04N21/4316 ,  H04N21/44029

Abstract: Disclosed herein are system, apparatus, method and/or computer program product embodiments for a multimedia environment that includes a computing device to display multiple multimedia segments within multiple display areas of a display device. The display device can include a first display area to display a first multimedia segment, and a second display area to display a second multimedia segment, which may be an advertisement related to the first multimedia segment. In some embodiments, to fit into the first display area, the first multimedia segment may be in a first format when received, and converted into a second format to fit into the first display area before being displayed in the first display area.