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    MAKING REAL-TIME CONTENT SELECTION DECISIONS BASED ON MULTIVARIATE TESTING
    4.
    发明公开
    MAKING REAL-TIME CONTENT SELECTION DECISIONS BASED ON MULTIVARIATE TESTING 审中-公开

    公开(公告)号：US20230259700A1

    公开(公告)日：2023-08-17

    申请号：US18116749

    申请日：2023-03-02

    Applicant: Nativo, Inc.

    Inventor： Justin Yoo Choi ,  Oded Cohen ,  Marcelo Muniz

    IPC: G06F40/197 ,  H04L67/02 ,  H04L67/50

    CPC classification number: G06F40/197 ,  H04L67/02 ,  H04L67/535 ,  G06Q30/0269

    Abstract: A request for a page is received. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute. The provided optimized version of the page is selected from the alternative versions of the page based on the content performance data indicating that the selected version of the page is optimized for the other users having the user attribute.

    OPTIMIZING THIRD PARTY TAG INSERTION
    5.
    发明申请
    OPTIMIZING THIRD PARTY TAG INSERTION 审中-公开

    公开(公告)号：US20200151234A1

    公开(公告)日：2020-05-14

    申请号：US16683064

    申请日：2019-11-13

    Applicant: Nativo, Inc.

    Inventor： Justin Yoo Choi ,  Oded Cohen ,  Marcelo Muniz

    IPC: G06F16/957 ,  G06F40/197 ,  G06F40/14 ,  H04L29/08 ,  G06F40/103 ,  G06Q30/02 ,  G06F9/445

    Abstract: Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.

    Edge-based site analytics
    6.
    发明授权
    Edge-based site analytics 有权

    公开(公告)号：US11729284B2

    公开(公告)日：2023-08-15

    申请号：US17556556

    申请日：2021-12-20

    Applicant: Nativo, Inc.

    Inventor： Russell Thomas Bradberry ,  Marcelo Muniz

    IPC: H04L67/50 ,  H04L67/02 ,  G06F40/143 ,  G06Q30/0241

    CPC classification number: H04L67/535 ,  G06F40/143 ,  G06Q30/0277 ,  H04L67/02

    Abstract: A request for a page is received. In response to the request, content comprising the page is provided. The content includes an element which when executed by a browser with which the page request is associated causes the page as rendered by the browser to send a request initiated by the page to obtain an associated requested content. The request initiated by the page is received. A metric associated with the request initiated by the page is determined. Data reflecting the metric associated with the request initiated by the page is stored.

    MAKING REAL-TIME CONTENT SELECTION DECISIONS BASED ON MULTIVARIATE TESTING
    8.
    发明申请
    MAKING REAL-TIME CONTENT SELECTION DECISIONS BASED ON MULTIVARIATE TESTING 审中-公开

    公开(公告)号：US20200151387A1

    公开(公告)日：2020-05-14

    申请号：US16683060

    申请日：2019-11-13

    Applicant: Nativo, Inc.

    Inventor： Justin Yoo Choi ,  Oded Cohen ,  Marcelo Muniz

    IPC: G06F40/197 ,  H04L29/08

    Abstract: Server side web based ad stitching and user specific optimization are disclosed. In various embodiments, a request for a page is received via a communication interface. A processor is used to provide an optimized version of the page at least in part by determining dynamically an optimized content element for the page based at least in part on a user attribute associated with the request and content performance data generated based at least in part on testing of alternative versions of the page with respect to other users having the user attribute.

    EDGE-BASED SITE ANALYTICS
    9.
    发明公开
    EDGE-BASED SITE ANALYTICS 审中-公开

    公开(公告)号：US20230403339A1

    公开(公告)日：2023-12-14

    申请号：US18213686

    申请日：2023-06-23

    Applicant: Nativo, Inc.

    Inventor： Russell Thomas Bradberry ,  Marcelo Muniz

    IPC: H04L67/50 ,  G06F40/143

    CPC classification number: H04L67/535 ,  G06F40/143 ,  G06Q30/0277

    Abstract: A request for a page is received. In response to the request, content comprising the page is provided. The content includes an element which when executed by a browser with which the page request is associated causes the page as rendered by the browser to send a request initiated by the page to obtain an associated requested content. The request initiated by the page is received. A metric associated with the request initiated by the page is determined. Data reflecting the metric associated with the request initiated by the page is stored.

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