CUSTOMER CLASSIFICATION DEVICE, CUSTOMER CLASSIFICATION SYSTEM, CUSTOMER CLASSIFICATION METHOD, AND RECORDING MEDIUM STORING CUSTOMER CLASSIFICATION PROGRAM

    公开(公告)号:US20240242237A1

    公开(公告)日:2024-07-18

    申请号:US18558441

    申请日:2021-05-13

    申请人: NEC Corporation

    发明人: Shohei MARUYAMA

    IPC分类号: G06Q30/0204

    CPC分类号: G06Q30/0205

    摘要: This customer classification device 30 is provided with: an acquisition unit 31 which acquires customer attribute information 301 relating to customers, product attribute information 302 relating to products, and purchase history information representing the purchase history of the products by the customers; an estimation unit 32 which estimates purchasing factors 320 of said products by said customers on the basis of the customer attribute information 301, the product attribute information 302 and the purchase history information 303; a classification unit 33 which classifies the customers into groups 330 on the basis of the purchasing factors 320; and an output unit 34 which outputs the classification results of the customers. In this way, the purchasing factors can be identified even for products whose characteristics cannot be fully understood, so it is possible to contribute to sales or development of products fitting customers.