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公开(公告)号:US20170004332A1
公开(公告)日:2017-01-05
申请号:US15266097
申请日:2016-09-15
发明人: Matthew Graham Dyor , Richard J. Qian , Marc Eliot Davis , Steven William Macbeth , Lili Cheng , Gur Kimchi
CPC分类号: G06F21/6263 , G06F16/248 , G06F16/9535 , G06F16/958
摘要: Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.
摘要翻译: 本文描述了用于客户端偏好的安全性的用于内容定制的技术。 这些技术描述了根据喜好为网站提供的内容的定制,例如用户的兴趣,“喜欢”和人口统计学和/或地理信息。 附加技术描述了保持用户偏好从网站安全的方面,使得用户的隐私和匿名受到保护。 在一个实现中,“受信任的实体”被用户信任以获得和存储偏好。 内容可以由可信实体从诸如网站的内容提供商获得。 可以根据喜好改变内容。 然后将内容提供给用户。 鉴于可信实体所做的更改,用户享有内容的定制版本。 附加技术基于内容提供商生成的允许的自定义和框架来描述定制的限制。
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公开(公告)号:US10990701B2
公开(公告)日:2021-04-27
申请号:US15266097
申请日:2016-09-15
发明人: Matthew Graham Dyor , Richard J. Qian , Marc Eliot Davis , Steven William Macbeth , Lili Cheng , Gur Kimchi
IPC分类号: G06F16/248 , G06F16/9535 , G06F21/62 , G06F16/958
摘要: Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.
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