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1.发明授权公开(公告)号：US08719189B2
公开(公告)日：2014-05-06
申请号：US13935758
申请日：2013-07-05
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246
摘要： In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created based on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
摘要翻译： 根据本发明，提出了一种用于分析广告相关数据的系统，方法和装置，其可以包括接收与广告的方面有关的数据，并用数学模型对广告的方面进行建模。 数学模型可以包括控制信号相关分量，与控制信号无关的分量和误差分量。 可以基于控制信号，接收的数据和至少一个组件的先前状态中的至少一个来更新每个组件。 可以基于更新的组件来创建更新的模型。 系统，方法和装置还可以包括使用更新的模型预测广告的方面。 与广告相关的示例性方面和数据可以包括以下一个或多个：多个展示，“点击”或“转化”和/或展示转换，展示点击或点击次数， 转换比率。
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2.发明申请公开(公告)号：US20140006143A1
公开(公告)日：2014-01-02
申请号：US13935758
申请日：2013-07-05
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246
摘要： In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created based on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
摘要翻译： 根据本发明，提出了一种用于分析广告相关数据的系统，方法和装置，其可以包括接收与广告的方面有关的数据，并用数学模型对广告的方面进行建模。 数学模型可以包括控制信号相关分量，与控制信号无关的分量和误差分量。 可以基于控制信号，接收的数据和至少一个组件的先前状态中的至少一个来更新每个组件。 可以基于更新的组件来创建更新的模型。 系统，方法和装置还可以包括使用更新的模型预测广告的方面。 与广告相关的示例性方面和数据可以包括以下一个或多个：多个展示，“点击”或“转化”和/或展示转换，展示点击或点击次数， 转换比率。
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3.发明授权公开(公告)号：US09213984B2
公开(公告)日：2015-12-15
申请号：US14517166
申请日：2014-10-17
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246
摘要： In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
摘要翻译： 根据本发明，提出了一种用于分析广告相关数据的系统，方法和装置，其可以包括接收与广告的方面有关的数据，并用数学模型对广告的方面进行建模。 数学模型可以包括控制信号相关分量，与控制信号无关的分量和误差分量。 可以基于控制信号，接收的数据和至少一个组件的先前状态中的至少一个来更新每个组件。 可以基于更新的组件创建更新的模型。 系统，方法和装置还可以包括使用更新的模型预测广告的方面。 与广告相关的示例性方面和数据可以包括以下一个或多个：多个展示，“点击”或“转化”和/或展示转换，展示点击或点击次数， 转换比率。
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4.发明申请SYSTEM IDENTIFICATION, ESTIMATION, AND PREDICTION OF ADVERTISING-RELATED DATA 审中-公开广告相关数据的系统识别，估计和预测公开(公告)号：US20150142554A1
公开(公告)日：2015-05-21
申请号：US14517166
申请日：2014-10-17
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246
摘要： In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and /or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
摘要翻译： 根据本发明，提出了一种用于分析广告相关数据的系统，方法和装置，其可以包括接收与广告的方面有关的数据，并用数学模型对广告的方面进行建模。 数学模型可以包括控制信号相关分量，与控制信号无关的分量和误差分量。 可以基于控制信号，接收的数据和至少一个组件的先前状态中的至少一个来更新每个组件。 可以基于更新的组件创建更新的模型。 系统，方法和装置还可以包括使用更新的模型预测广告的方面。 与广告相关的示例性方面和数据可以包括以下一个或多个：多个展示，“点击”或“转化”和/或展示转换，展示点击或点击次数， 转换比率。
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公开(公告)号：US08972305B2
公开(公告)日：2015-03-03
申请号：US14194985
申请日：2014-03-03
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246
摘要： In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
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6.发明申请公开(公告)号：US20140180789A1
公开(公告)日：2014-06-26
申请号：US14194985
申请日：2014-03-03
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246
摘要： In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios.
摘要翻译： 根据本发明，提出了一种用于分析广告相关数据的系统，方法和装置，其可以包括接收与广告的方面有关的数据，并用数学模型对广告的方面进行建模。 数学模型可以包括控制信号相关分量，与控制信号无关的分量和误差分量。 可以基于控制信号，接收的数据和至少一个组件的先前状态中的至少一个来更新每个组件。 可以基于更新的组件创建更新的模型。 系统，方法和装置还可以包括使用更新的模型预测广告的方面。 与广告相关的示例性方面和数据可以包括以下一个或多个：多个展示，“点击”或“转化”和/或展示转换，展示点击或点击次数， 转换比率。
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