公开(公告)号：US20240046313A1

公开(公告)日：2024-02-08

申请号：US17877748

申请日：2022-07-29

Applicant: Maplebear Inc. (dba Instacart)

Inventor： Luis Manrique ,  Aamir Poonawalla ,  Amin Akbari ,  Shesh Nath Mishra ,  Eitan Pinhas Teruzzi Katznelson

IPC: G06Q30/02 ,  G06Q10/08 ,  G06Q30/08

CPC classification number: G06Q30/0272 ,  G06Q10/087 ,  G06Q30/08

Abstract: An online concierge system facilitates procurement and delivery of items for customers using a network of shoppers. The online concierge system includes a promotion management engine that paces delivery of promotions for content campaigns based in part on predicted item availability and a paced spending model that operates to pace spending of a content campaign over a budget period. The system paces the delivery by determining whether to enter a bid for the impression opportunity by comparing an observed cumulative spend for the content campaign during a portion of the budget period prior to the impression time and a desired cumulative spend for the content campaign during the portion of the budget period prior to the impression time based on the distribution of impression opportunities and a budget for the content campaign during the budget period.