Machine Learning Model for Predicting Likelihoods of Events on Multiple Different Surfaces of an Online System

    公开(公告)号:US20250005381A1

    公开(公告)日:2025-01-02

    申请号:US18217356

    申请日:2023-06-30

    Abstract: An online system manages presentation of content items in various presentation contexts such as when the users are browsing pages or when the users have entered a search query. The online system trains a single unified machine learning model that predicts one or more likelihoods of a target event associated with presentation of a content item in the different presentation contexts. The learned model is applied to a set of candidate content items associated with a presentation opportunity in a specific context. Features that are inapplicable to the specific context may be masked when applying the model. The online system may select between the candidate content items based on the predicted likelihoods using the model trained across the multiple different contexts, such that the prediction for one context may be based in part on learned outcomes in other related contexts.

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