公开(公告)号：US09703877B2

公开(公告)日：2017-07-11

申请号：US14921654

申请日：2015-10-23

Applicant: LinkedIn Corporation

Inventor： David S. Mawhinney ,  Dean Sherwood Thompson ,  Evan S. DiBiase ,  Matthew J. Fleckenstein ,  Sean J. Ammirati ,  Thi T. Avrahami

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30905

Abstract: The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item.