公开(公告)号：US09094511B2

公开(公告)日：2015-07-28

申请号：US12515030

申请日：2007-11-15

申请人： Lei Bramley ,  Russell Bulmer ,  Andy Tiller ,  Neil Pepper

发明人： Lei Bramley ,  Russell Bulmer ,  Andy Tiller ,  Neil Pepper

IPC分类号： G06F15/16 ,  H04M3/487 ,  G06Q30/02 ,  H04M1/725

CPC分类号： H04W4/003 ,  G06Q30/02 ,  G06Q30/0255 ,  H04M1/72544 ,  H04M1/72558 ,  H04M1/72572 ,  H04M3/4878 ,  H04W4/60

摘要： A mobile telephone obtains (or is supplied) advertising content from a remote server and locally stores that advertising content. The advertising content is then automatically shown in association with a running, in use (e.g. in foreground) application that generates a screen that an end-user interacts with (‘an end-user application’). The content is shown ‘automatically’ in the sense that the advertising content is displayed without the end-user explicitly requesting any specific item of content, (although he may opt-in to the general approach of having advertising content displayed on his mobile telephone). The telephone itself determines which adverts etc. it should display, depending on which application is currently being used (i.e. is currently displayed on screen).

摘要翻译： 移动电话从远程服务器获得（或被提供）广告内容，并且在本地存储该广告内容。 然后，与正在使用的（例如前台）应用程序相关联地自动显示广告内容，该应用程序生成终端用户与（最终用户应用程序）进行交互的屏幕。 在没有终端用户显式请求任何特定内容的内容的情况下（尽管他可以选择在其移动电话上显示广告内容的一般方法）的意义上，内容被显示为“自动” 。 根据当前正在使用的应用程序（即当前显示在屏幕上），电话本身决定应显示哪些广告等等。