公开(公告)号：US08600797B1

公开(公告)日：2013-12-03

申请号：US13615476

申请日：2012-09-13

Applicant: Justin B Voskuhl ,  Ramesh Vyaghrapuri

Inventor： Justin B Voskuhl ,  Ramesh Vyaghrapuri

IPC: G06Q10/00

CPC classification number: G06Q30/0254

Abstract: Information about a set of users of a social networking system is obtained to develop a predictive model of income distribution for all users of the social networking system. This predictive model is based on selected attributes about the users (e.g., declared/profile information, user historical information, and/or social information). Users of the social networking system are mapped to a specific income bracket based on statistical correlations derived from the predictive model. Advertisements are targeted to users based on income bracket. The system may use a machine learning algorithm to analyze conversion rates of targeted advertising to retrain the predictive model.