公开(公告)号：US20250053724A1

公开(公告)日：2025-02-13

申请号：US18231511

申请日：2023-08-08

Applicant: JPMorgan Chase Bank, N.A.

Inventor： Brenda NG ,  Apoorv CHAUDHARY ,  David JACOBS ,  Jake COONEY ,  Daniel F RODRIGUEZ

IPC: G06F40/106 ,  G06F40/14 ,  G06F40/166

Abstract: A method and system for dynamically customizing a webpage layout according to webpage transition history of a user are disclosed. The method includes collecting historical web session data of a plurality of users, and performing collaborative filtering using the collected historical web session data. The method further includes generating a probabilistic model and a webpage transaction path for a target user among the plurality of users. Then, the method further identifies one or more communities within the webpage transaction path, generates at least one recommendation and shortcut, and modifies a default webpage layout to include the at least one recommendation and the at least one shortcut.