Abstract:
A method and system for analyzing customer feedback is provided. The method includes accessing a keyword and word mapping database and receiving consumer feedback data associated with a product or service. The consumer feedback data includes feedback data groups. Each group is divided into segments based on word analysis. Each segment is analyzed with respect to the keyword and thesaurus database. A score is generated for each segment and a composite score is generated for each feedback data group. Each composite score is stored.
Abstract:
Embodiments herein provide data clustering and user modeling for next-best-action decisions. Specifically, a modeling tool is configured to: receive indicators within unstructured social data from a plurality of users; analyze the unstructured social data of each of the plurality of users to assign a set of feature vectors to each of the plurality of users, each feature vector corresponding to one or more personality characteristics of each of the plurality of users; and analyze the feature vectors to identify two or more users from the plurality of users sharing a set of similar feature vectors. The modeling tool is further configured to: group the two or more users from the plurality of users sharing the set of similar feature vectors to form a cluster; identify attributes of the cluster; and input the attributes of the cluster into a predictive model to determine an offer corresponding to the cluster.
Abstract:
A method and system for analyzing customer feedback is provided. The method includes accessing a keyword and word mapping database and receiving consumer feedback data associated with a product or service. The consumer feedback data includes feedback data groups. Each group is divided into segments based on word analysis. Each segment is analyzed with respect to the keyword and thesaurus database. A score is generated for each segment and a composite score is generated for each feedback data group. Each composite score is stored.