公开(公告)号：US20130110622A1

公开(公告)日：2013-05-02

申请号：US13720481

申请日：2012-12-19

Applicant: HUAWEI TECHNOLOGIES CO., LTD.

Inventor： Gang Shao ,  Kepeng Li ,  Jiachun Du ,  Xun Hu

IPC: G06Q30/02

CPC classification number: G06Q30/0254 ,  G06Q30/02

Abstract: An advertisement order booking method and system based on optimization and an advertisement delivery method of content pushing services based on optimized advertisement order are disclosed in the present invention, which solves the problem of waste in advertisement inventory resource assignment. The advertisement order booking method includes: predicting a total advertisement user inventory; establishing an order-inventory relationship for each advertisement order in an order set in the total inventory; and optimizing the order-inventory relationship. Therefore, the purpose of optimizing the advertisement inventory resource assignment is achieved, and the advertisement is delivered more accurately, which avoids delivery errors caused by an insufficient number of subscribers.

Abstract translation: 本发明公开了一种基于优化广告订单的广告订单预订方法和系统，基于优化广告订单的内容推送服务的广告传递方法，解决了广告库存资源分配中的浪费问题。 广告订单预订方法包括：预测总广告用户库存; 根据总库存中设置的订单为每个广告订单建立订单库存关系; 并优化订单 - 库存关系。 因此，实现了广告资源分配优化的目的，更准确地传递广告，避免了用户数量不足导致的传送错误。

公开(公告)号：US20150019325A1

公开(公告)日：2015-01-15

申请号：US14474548

申请日：2014-09-02

Applicant: Huawei Technologies Co., Ltd.

Inventor： Zhengbing Li ,  Jiachun Du ,  Xun Hu

IPC: G06Q30/02

CPC classification number: G06Q30/0271 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0269

Abstract: Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected advertising network meets a preference of a user in real time. The method includes: sending a first message including user information to an advertising platform; receiving a second message sent by the advertising platform, where the second message includes delivery information that is determined by the advertising platform according to the user information; and performing advertisement delivery according to the delivery information. According to the advertisement delivery method, apparatus, and system in the embodiments of the present invention, an advertising network is selected with reference to user information, so that the selected advertising network can meet a preference of a user, thereby implementing personalized advertising network allocation.

Abstract translation: 本发明的实施例提供了可以实现个性化广告网络分配的广告传递方法，装置和系统，使得所选择的广告网络实时满足用户的偏好。 该方法包括：向广告平台发送包括用户信息的第一消息; 接收由广告平台发送的第二消息，其中第二消息包括根据用户信息由广告平台确定的传送信息; 以及根据传送信息执行广告传送。 根据本发明实施例中的广告传送方法，装置和系统，参照用户信息选​​择广告网络，使得所选择的广告网络可以满足用户的偏好，从而实现个性化广告网络分配 。