公开(公告)号：US20200175548A1

公开(公告)日：2020-06-04

申请号：US16479769

申请日：2017-06-07

Applicant: Huawei Technologies Co., Ltd.

Inventor： Yang Li ,  Huangang Pang

IPC: G06Q30/02 ,  H04N21/458 ,  H04N21/433 ,  H04N21/234 ,  H04N21/81

Abstract: A method includes obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, where the first advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement currently displayed on the terminal, and the second advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement to be displayed on the terminal in the future. The method further includes obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information. The method further includes obtaining, by the terminal, a second advertisement creative of the future to-be-played advertisement based on the second advertisement information. The method further includes separately displaying, by the terminal, the first advertisement creative and the second advertisement creative.

公开(公告)号：US20210217062A1

公开(公告)日：2021-07-15

申请号：US17056516

申请日：2018-08-16

Applicant: Huawei Technologies Co., Ltd.

Inventor： Yang Li ,  Yiliang He ,  Huangang Pang

IPC: G06Q30/02 ,  G06K9/32 ,  G06T11/00 ,  G06T3/40

Abstract: A method for displaying an advertisement picture includes obtaining, by a terminal, location information of a first key information area in a first advertisement picture from an advertisement server, obtaining, by the terminal, the first advertisement picture, cropping, by the terminal, the first advertisement picture based on the location information, and displaying, by the terminal, a second advertisement picture in an advertisement display area of a display, where the second advertisement picture includes a second key information area, and the second advertisement picture is obtained after the first advertisement picture is cropped, or the second advertisement picture is a picture obtained by scaling the cropped first advertisement picture.

公开(公告)号：US10937056B2

公开(公告)日：2021-03-02

申请号：US16479771

申请日：2017-06-09

Applicant: Huawei Technologies Co., Ltd.

Inventor： Huangang Pang ,  Yingbo Hu

IPC: G06Q30/02 ,  H04N21/262 ,  H04N21/431 ,  H04N21/433

Abstract: A terminal sends a first advertisement request to an advertisement server, where the first advertisement request includes a device identifier of the terminal and an advertisement slot identifier of a first client on the terminal. The advertisement server determines a target advertisement and first permission information according to the first advertisement, request, and returns the target advertisement and the first permission information to the terminal. The first permission information is permission information that is determined by the advertisement server based on the device identifier and that is used to instruct the first client to display the target advertisement. The terminal controls, based on the received first permission information, the target advertisement to be displayed on the first client.

公开(公告)号：US10902463B2

公开(公告)日：2021-01-26

申请号：US16479769

申请日：2017-06-07

Applicant: Huawei Technologies Co., Ltd.

Inventor： Yang Li ,  Huangang Pang

IPC: G06Q30/02 ,  H04N21/234 ,  H04N21/433 ,  H04N21/458 ,  H04N21/81

Abstract: A method includes obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, where the first advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement currently displayed on the terminal, and the second advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement to be displayed on the terminal in the future. The method further includes obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information. The method further includes obtaining, by the terminal, a second advertisement creative of the future to-be-played advertisement based on the second advertisement information. The method further includes separately displaying, by the terminal, the first advertisement creative and the second advertisement creative.