公开(公告)号：US10410242B1

公开(公告)日：2019-09-10

申请号：US15072706

申请日：2016-03-17

Applicant: Google LLC

Inventor： Kavi J. Goel ,  Ariel H. Bardin ,  Thomas R. Stanis ,  Susanne Brokaw

IPC: G06Q30/02

Abstract: A display of a computing device is updated to present an electronic user interface that provides a keyword entry control. Through the keyword entry control, keywords are received that are associated with an advertisement. Computer processors are used to determine whether keywords are overbroad in accordance with a ratio of a number of times that the keywords have been used in search queries provided by users to a click-through rate of other advertisements presented to the users responsive to the search queries. Low-performing keywords are identified from the overbroad keywords. At the display of the computing device, the electronic user interface is updated to present a visualization of a list of the low-performing keywords, and to provide a set of interactive controls. The set of one or more interactive controls includes a given control that removes a corresponding low-performing keyword from being associated with the advertisement.