公开(公告)号：US20210058446A1

公开(公告)日：2021-02-25

申请号：US17087270

申请日：2020-11-02

Applicant: Google LLC

Inventor： Lianxiao Qiu ,  Charbel Zaarour ,  Han Tran ,  Guilherme Puglia ,  Stephen Paul Ganem

IPC: H04L29/08 ,  G06F16/955 ,  G06F16/9538 ,  H04L12/911 ,  H04L29/06

Abstract: Systems and methods of passing data via resource identifiers for resources are provided herein. A data processing system can receive a first request from a client device responsive to an interaction with a content item presented on a first resource. The content item can include a resource identifier referencing a second resource accessible via an application to be installed. The first request can include the resource identifier and a device identifier. The data processing system can receive a second request from the client device responsive to an execution of the installed application. The second request can include the device identifier and an application identifier. The data processing system can determine that the application is to receive the request identifier. The data processing system can provide the resource identifier to direct the application to access the second resource for presentation via the application.

公开(公告)号：US12124470B2

公开(公告)日：2024-10-22

申请号：US17911068

申请日：2021-01-22

Applicant: Google LLC

Inventor： Charbel Zaarour ,  Stephen Paul Ganem ,  Loc Thi Bao Do ,  Eric Joshua Burley

IPC: G06F17/00 ,  G06F16/25 ,  H04L67/12

CPC classification number: G06F16/252 ,  H04L67/12

Abstract: Systems, methods, and computer readable storage media that may be used to receive, by a publishing platform, one or more first data events associated with first content of a first content provider and one or more second data events associated with second content of a second content provider, generate, by the publishing platform, multiplexed data by multiplexing the one or more first data vents and the one or more second data events, and communicate, by the publishing platform, the multiplexed data to a de-multiplexer of an analytics system, wherein the de-multiplexer de-multiplexes the multiplexed data into the one or more first data events and the one or more second data events, communicates the one or more first data events to a first endpoint associated with the first content provider, and communicates the one or more second data events to a second endpoint associated with the second content provider.

公开(公告)号：US20240232913A1

公开(公告)日：2024-07-11

申请号：US17925486

申请日：2022-06-17

Applicant: Google LLC

Inventor： Matthew Thompson Walter ,  Michael Joseph Valenty ,  Sundardas Samuel Dorai-Raj ,  Moshe Lichman ,  Manish Agrawal ,  Joseph Kelly ,  Michael Andrew Wallace ,  Stephen Paul Ganem

IPC: G06Q30/0201 ,  G06Q30/0601

CPC classification number: G06Q30/0201 ,  G06Q30/0633

Abstract: Techniques for generating a report for a website are presented herein. A method can include accessing, by one or more computing devices, a plurality of unidentified events. Each event in the plurality of unidentified events can be associated with one or more properties. Additionally, the method can calculate, using a machine-learned prediction model, a number of pseudo users associated with the plurality of unidentified events based on an event-to-user-ratio and a total number of unidentified events. Moreover, the method can include assigning a first event from the plurality of unidentified events to a first pseudo user based on the one or more properties of the first event. Furthermore, the method can include generating the report for the website. The report includes information derived from the first event being assigned to the first pseudo user.

公开(公告)号：US20230111106A1

公开(公告)日：2023-04-13

申请号：US17911068

申请日：2021-01-22

Applicant: Google LLC

Inventor： Charbel Zaarour ,  Stephen Paul Ganem ,  Loc Thi Bao Do ,  Eric Joshua Burley

IPC: G06F16/25 ,  H04L67/12

Abstract: Systems, methods, and computer readable storage media that may be used to receive, by a publishing platform, one or more first data events associated with first content of a first content provider and one or more second data events associated with second content of a second content provider, generate, by the publishing platform, multiplexed data by multiplexing the one or more first data vents and the one or more second data events, and communicate, by the publishing platform, the multiplexed data to a de-multiplexer of an analytics system, wherein the de-multiplexer de-multiplexes the multiplexed data into the one or more first data events and the one or more second data events, communicates the one or more first data events to a first endpoint associated with the first content provider, and communicates the one or more second data events to a second endpoint associated with the second content provider.