公开(公告)号：US20250156889A1

公开(公告)日：2025-05-15

申请号：US18838481

申请日：2022-02-14

Applicant: Google LLC

Inventor： Jingying Hu ,  Gerard Pallipuram ,  Tong Wu ,  Sriram Krishna Parameswar ,  Ivan Poupyrev

IPC: G06Q30/0202 ,  G06Q30/0601

Abstract: The present disclosure is directed to generating insight based on physical signals. The method includes receiving contextual data associated with a first party user and at least one item. The contextual data is indicative of a physical interaction between the first party user and the at least one item. The physical interaction, for example, can include an approaching action, a picking up action, or any other action between a first party user and an item in the physical world. The method includes determining an item interest level for the at least one item based, at least in part, on the contextual data. And, the method includes initiating a presentation of a content item to the user via a user device associated with the user based, at least in part, on the item interest level for the at least one item. The content item includes information for the at least one item.

公开(公告)号：US20230140020A1

公开(公告)日：2023-05-04

申请号：US17515058

申请日：2021-10-29

Applicant: Google LLC

Inventor： Sriram Krishna Parameswar

IPC: H04L29/06 ,  G06Q30/02

Abstract: The present disclosure is directed to facilitating privacy conscious market collaboration. A first-party computing system can access a first-party user information attribute from a first-party identified user profile associated with a first-party identified user and generate a first-party hashed user information attribute including indecipherable text by applying a predetermined hash function. The system can transmit to a third-party computing system a communication including the first-party hashed user information attribute and a payload including customer insight data. The third-party computing system can determine that a third-party hashed user information attribute associated with a third-party identified user profile includes indecipherable text that matches the indecipherable text of the first-party hashed user information attribute. The third-party computing system can provide to a third-party identified user associated with the third-party identified user profile an advertisement that is based on the customer insight data in the payload of the communication.

公开(公告)号：US20250156739A1

公开(公告)日：2025-05-15

申请号：US18838561

申请日：2022-02-14

Applicant: Google LLC

Inventor： Jingying Hu ,  Tong Wu ,  Sriram Krishna Parameswar ,  Gerard Pallipuram ,  Ivan Poupyrev

IPC: G06N5/04

Abstract: The present disclosure is directed to inferring user intent based on physical signals. The method includes receiving physical information associated with a first party user and a physical location associated with a merchant. The physical information is indicative of a location of the first party user relative to one or more of a plurality of first party items associated with the merchant. The method includes determining an item interest level for at least one first party item of the plurality of first party items based, at least in part, on the physical information. The method includes initiating a presentation of a content item to the first party user via a user device associated with the first party user based, at least in part, on the item interest level. The content item includes information for the at least one first party item.

公开(公告)号：US20230139391A1

公开(公告)日：2023-05-04

申请号：US17515048

申请日：2021-10-29

Applicant: Google LLC

Inventor： Sriram Krishna Parameswar

IPC: H04L29/06 ,  G06Q30/02

Abstract: The present disclosure is directed to facilitating privacy conscious market collaboration. A first-party computing system can access a first-party user information attribute from a first-party identified user profile associated with a first-party identified user and generate a first-party hashed user information attribute including indecipherable text by applying a predetermined hash function. The system can transmit to a third-party computing system a communication including the first-party hashed user information attribute and a payload including customer insight data. The third-party computing system can determine that a third-party hashed user information attribute associated with a third-party identified user profile includes indecipherable text that matches the indecipherable text of the first-party hashed user information attribute. The third-party computing system can provide to a third-party identified user associated with the third-party identified user profile an advertisement that is based on the customer insight data in the payload of the communication.

公开(公告)号：US20250166036A1

公开(公告)日：2025-05-22

申请号：US18838529

申请日：2022-02-14

Applicant: Google LLC

Inventor： Jingying Hu ,  Gerard Pallipuram ,  Tong Wu ,  Sriram Krishna Parameswar ,  Ivan Poupyrev

IPC: G06Q30/0601

Abstract: The present disclosure is directed to servicing audiences based on object preferences displayed by the audience. The method includes receiving, by a first party computing system, a user communication from a user device associated with a user. The user communication includes a sensor identifier and a user identifier. The sensor identifier corresponds to a physical device associated with at least one item. The method include determining a user-item association based, at least in part, on the sensor identifier and the user identifier. The method includes determining an item interest level for the at least one item based, at least in part, on the user-item association. And, the method includes initiating an action based, at least in part, on the item interest level.

公开(公告)号：US20250166015A1

公开(公告)日：2025-05-22

申请号：US18838547

申请日：2022-02-14

Applicant: Google LLC

Inventor： Jingying Hu ,  Tong Wu ,  Sriram Krishna Parameswar ,  Gerard Pallipuram ,  Ivan Poupyrev

IPC: G06Q30/0251

Abstract: The present disclosure is directed to servicing mobile devices at a point of interest. The method includes receiving a plurality of beacon broadcasts with beacon identifiers corresponding to first party beacons within a physical location associated with a merchant. The method includes detecting a triggering event associated with at least one of the one or more beacon identifiers. The method includes generating a user communication for a first party computing system associated with the merchant. The user communication includes data indicative of the at least one beacon identifier. The method includes receiving a first party advertising communication indicative of a first party item associated with the at least one beacon identifier. In response to the first party advertising communication, the method includes providing, for display, data indicative of the first party item associated with the at least one beacon identifier.