公开(公告)号：US10387917B2

公开(公告)日：2019-08-20

申请号：US15482054

申请日：2017-04-07

Applicant: Google LLC

Inventor： Sumit Agarwal ,  Brian Axe ,  David Gehrking ,  Ching Law ,  Andrew Maxwell ,  Gokul Rajaram ,  Leora Wiseman

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/958

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

公开(公告)号：US20220187083A1

公开(公告)日：2022-06-16

申请号：US16959112

申请日：2019-12-18

Applicant: GOOGLE LLC

Inventor： Sarel Cohen ,  Merav Greenberg ,  Ruslan Mukhin ,  Yigal Petreanu ,  Moriah Royz ,  Leora Wiseman

IPC: G01C21/34

Abstract: A technique for generating navigation routes includes obtaining route data indicative of multiple routes between respective starting locations and destinations, previously traversed by a user (702). The technique further includes identifying, using map data, route segments of a first type and at least one other type within the multiple routes, to generate route segment data (704) and determining, using the route data and the route segment data, a quantitative metric to measure a trade-off between a property of route segments of the first type route and a property of route segments of the at least one other type in selection of navigation routes by the user (706). After an indication of a starting location and a destination is received (708), the technique includes generating a navigation route between the starting location and the destination for the user, including applying the quantitative metric to constrain selections of route segments (710).