公开(公告)号：US20210089289A1

公开(公告)日：2021-03-25

申请号：US17115513

申请日：2020-12-08

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Tettke ,  Sissie Ling-le Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F8/61 ,  G06F16/9535

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US11249741B2

公开(公告)日：2022-02-15

申请号：US17115513

申请日：2020-12-08

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-Ie Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F8/61 ,  G06F16/9535

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US11003432B2

公开(公告)日：2021-05-11

申请号：US16707803

申请日：2019-12-09

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-le Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F9/44 ,  G06F8/61 ,  G06F16/9535

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US10540158B2

公开(公告)日：2020-01-21

申请号：US15642994

申请日：2017-07-06

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-le Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F9/445 ,  G06F9/44 ,  G06F8/61

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.