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    Entity-based searching with content selection
    1.
    发明授权
    Entity-based searching with content selection 有权
    基于实体的搜索与内容选择

    公开(公告)号：US09536259B2

    公开(公告)日：2017-01-03

    申请号：US13786243

    申请日：2013-03-05

    Applicant: Google Inc.

    Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

    IPC: G06Q30/00 ,  G06Q30/06 ,  G06Q30/08 ,  G06Q30/02

    CPC classification number: G06Q30/0625 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0631 ,  G06Q30/08

    Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

    Abstract translation: 用于基于内容选择的基于实体的搜索的系统和方法包括接收搜索查询并确定搜索查询对应于搜索实体。 搜索实体可以与在线动作相关联，从而形成实体 - 动作对。 指定实体 - 动作对的拍卖参数可用于选择第三方内容。 可以基于搜索查询和实体动作对之间的关​​系并且在搜索结果屏幕上用作第三方内容的呈现的一部分来生成第三方内容的视觉布局。

    Combining content with a search result
    2.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09298779B1

    公开(公告)日：2016-03-29

    申请号：US13943281

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30

    CPC classification number: G06F17/30424 ,  G06F17/3087

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 识别响应于查询的搜索结果，其包括搜索结果的顶部集合中的第一搜索结果，第一搜索结果与第一实体相关联。 标识第一符合条件的内容项目以便与搜索结果一起呈现与第一实体相关联的第一合格内容项目。 识别组合的内容项目，其是第一搜索结果和第一合格内容项目的组合，并且响应于查询而被呈现为搜索结果。 组合的内容项目被增强，包括：识别与第一实体相关的实体，识别与相关实体相关联的内容项目，选择至少一个所识别的内容项目，以及使用来自所选内容项目的内容来增加组合的内容项目。

    Selecting content associated with a collection of entities
    5.
    发明授权
    Selecting content associated with a collection of entities 有权
    选择与实体集合相关联的内容

    公开(公告)号：US09305307B2

    公开(公告)日：2016-04-05

    申请号：US13941832

    申请日：2013-07-15

    Applicant: Google Inc.

    Inventor： Yunkai Zhou

    IPC: G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30867 ,  G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 从第一个实体集合的内容赞助商接收指示，共享共同特征，以用于呈现第一内容项目的选择标准。 存储对第一内容项目和选择标准的引用。 收到包括与第一实体相关联的术语或短语的查询。 确定第一实体被包括在实体的第一集合中，其中术语或短语不包括第一集合。 识别符合条件的内容项目，每个项目与选择标准相关联，包括指定实体的第一个集合的标准。 第一集合实体的至少一部分被提供用于与搜索结果一起呈现，包括提供一个或多个合格内容项和第一内容项。

    Entity-based searching with content selection
    6.
    发明授权
    Entity-based searching with content selection 有权

    公开(公告)号：US10580039B1

    公开(公告)日：2020-03-03

    申请号：US15353365

    申请日：2016-11-16

    Applicant: Google Inc.

    Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

    IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q30/08 ,  G06F16/9535 ,  G06F16/2457 ,  G06F3/0481

    Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

    SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES
    9.
    发明申请
    SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES 审中-公开

    公开(公告)号：US20160189221A1

    公开(公告)日：2016-06-30

    申请号：US15062632

    申请日：2016-03-07

    Applicant: Google Inc.

    Inventor： Yunkai Zhou

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0256 ,  G06F16/24575 ,  G06F16/248 ,  G06F16/285 ,  G06F16/9535 ,  G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

    SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES
    10.
    发明申请
    SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES 有权
    选择与收集实体相关的内容

    公开(公告)号：US20150019335A1

    公开(公告)日：2015-01-15

    申请号：US13941832

    申请日：2013-07-15

    Applicant: Google Inc.

    Inventor： Yunkai Zhou

    IPC: G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F17/30528 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30867 ,  G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 从第一个实体集合的内容赞助商接收指示，共享共同特征，以用于呈现第一内容项目的选择标准。 存储对第一内容项目和选择标准的引用。 收到包括与第一实体相关联的术语或短语的查询。 确定第一实体被包括在实体的第一集合中，其中术语或短语不包括第一集合。 识别符合条件的内容项目，每个项目与选择标准相关联，包括指定实体的第一个集合的标准。 第一集合实体的至少一部分被提供用于与搜索结果一起呈现，包括提供一个或多个合格内容项和第一内容项。

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