公开(公告)号：US20140214555A1

公开(公告)日：2014-07-31

申请号：US13753865

申请日：2013-01-30

Applicant: Google Inc.

Inventor： Jonathan E. Feldman ,  Jeremy L. Whelchel ,  Varun Sharma

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for reporting an externality effect. A method includes: identifying an auction associated with a content item request, the auction including one or more eligible inventory items for presentation responsive to the content item request and including a first inventory item associated with a first entity; evaluating results of the auction including determining an externality effect of another eligible inventory item in the auction on the first inventory item; and reporting the externality effect.

Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的用于报告外部效应的计算机程序。 一种方法包括：识别与内容项目请求相关联的拍卖，所述拍卖包括响应于所述内容项目请求进行呈现的一个或多个合格清单项，并且包括与第一实体相关联的第一库存项目; 评估拍卖的结果，包括确定第一个库存项目中拍卖中另一个合格的库存项目的外部效应; 并报告外部效应。