公开(公告)号：US20170249664A1

公开(公告)日：2017-08-31

申请号：US15593908

申请日：2017-05-12

Applicant: Google Inc.

Inventor： Georges Harik ,  Lawrence E. Page ,  Jane Manning

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0254 ,  G06F16/68 ,  G06Q30/0255

Abstract: An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores.