System and Method for Targeting Information Items Based on Popularities of the Information Items
    1.
    发明申请
    System and Method for Targeting Information Items Based on Popularities of the Information Items 审中-公开
    基于信息项目普及的信息项目的系统与方法

    公开(公告)号:US20140074612A1

    公开(公告)日:2014-03-13

    申请号:US14076894

    申请日:2013-11-11

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261

    Abstract: Systems, methods and non-transitory computer readable media are provided for selecting information items in connection with electronic messages. A request is obtained for a conversation from a user. The conversation including a plurality of electronic messages. A response to the request for the conversation is made. The request includes selecting an electronic message from the plurality of electronic messages in the conversation. Also, a plurality of information items is selected for a group of users including the user based on information identifying a communication channel, through which the group of users communicate with the computing system. The plurality of information items is associated with a keyword included in the electronic message. The plurality of information items and the conversation are then formatted for provision to the user.

    Abstract translation: 系统,方法和非暂时计算机可读介质被提供用于选择与电子消息有关的信息项。 获得用户对话的请求。 会话包括多个电子消息。 对会话请求做出响应。 该请求包括从会话中的多个电子消息中选择电子消息。 此外,基于识别通信信道的信息,为包括用户的一组用户选择多个信息项,用户组通过该通信信道与计算系统通信。 多个信息项与包括在电子消息中的关键字相关联。 然后将多个信息项和会话格式化以供给用户。

    System and Method for Targeting Advertisements or Other Information Using User Geographical Information
    2.
    发明申请
    System and Method for Targeting Advertisements or Other Information Using User Geographical Information 审中-公开
    使用用户地理信息定位广告或其他信息的系统和方法

    公开(公告)号:US20140040034A1

    公开(公告)日:2014-02-06

    申请号:US14046776

    申请日:2013-10-04

    Applicant: Google Inc.

    CPC classification number: G06Q30/0261 G06Q30/02

    Abstract: A request for information items may include content information associated with one or more electronic messages and geographical information associated with the requesting user. A set of information items is identified based on the user geographical information and the message content of the one or more electronic messages. In some embodiments, at least one of the information items is identified based on both the user geographical information and the message content. In some embodiments, if the user geographical information is different from the user's default geographical information, at least one of the information items is identified based on the user geographical information, but not the message content. A subset of the identified information items may be selected in accordance with a scoring or ranking function. The selected information items are transferred to the requesting client and displayed concurrently with (e.g., next to) the electronic messages.

    Abstract translation: 对信息项的请求可以包括与一个或多个电子消息相关联的内容信息和与请求用户相关联的地理信息。 基于用户地理信息和一个或多个电子消息的消息内容来识别一组信息项。 在一些实施例中,基于用户地理信息和消息内容来识别信息项中的至少一个。 在一些实施例中,如果用户地理信息不同于用户的默认地理信息,则基于用户地理信息而不是消息内容来识别信息项中的至少一个。 所识别的信息项的子集可以根据评分或排序函数来选择。 所选择的信息项被传送到请求客户端并与电子消息(例如,旁边)同时显示。

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