公开(公告)号：US20150006310A1

公开(公告)日：2015-01-01

申请号：US13927541

申请日：2013-06-26

Applicant: Google Inc.

Inventor： Anand Murugappan ,  Gregory Jay Friedman

IPC: G06Q30/08

CPC classification number: G06Q30/08

Abstract: Systems, methods, and computer-readable storage media that may be used to populate a content interface having several positions are provided. One method includes determining a first set of eligible content bids by comparing a performance characteristic of each content bid with a first threshold value. The method further includes conducting a first auction process on the first set of one or more eligible content bids to determine one or more first content items to be displayed in at least one position of a content interface. The method further includes determining a second set of eligible content bids by comparing a performance characteristic of each content bid with a second threshold value. The method further includes conducting a second auction process on the second set of one or more eligible content bids to determine content items to be displayed in at least one other position of the content interface.

Abstract translation: 提供了可用于填充具有多个位置的内容界面的系统，方法和计算机可读存储介质。 一种方法包括通过将每个内容出价的性能特征与第一阈​​值进行比较来确定第一组合格内容出价。 该方法还包括对第一组一个或多个合格内容出价执行第一拍卖处理以确定要在内容界面的至少一个位置显示的一个或多个第一内容项目。 该方法还包括通过将每个内容出价的性能特征与第二阈值进行比较来确定第二组合格内容出价。 该方法还包括对第一组一个或多个合格内容出价进行第二拍卖处理，以确定要在内容界面的至少一个其他位置显示的内容项目。

公开(公告)号：US20150006311A1

公开(公告)日：2015-01-01

申请号：US13927563

申请日：2013-06-26

Applicant: Google Inc.

Inventor： Anand Murugappan ,  Gregory Jay Friedman

IPC: G06Q30/08

CPC classification number: G06Q30/08

Abstract: Systems, methods, and computer-readable storage media that may be used to populate a content interface having several positions are provided. One method includes conducting at least one first auction process to select a first set of one or more winning content bids based in part on a first eligibility constraint. The first eligibility constraint includes a limitation on the number of winning bids that share a particular characteristic. The method further includes, when the number of winning content bids is less than a number of positions within the content interface, conducting at least one second auction process to select a second set of one or more winning content bids by either disabling the first eligibility constraint or applying a second eligibility constraint. The second eligibility constraint permits a larger number of winning content bids to share the particular characteristic than are permitted under the first eligibility constraint.

Abstract translation: 提供了可用于填充具有多个位置的内容界面的系统，方法和计算机可读存储介质。 一种方法包括进行至少一个第一拍卖过程，以部分地基于第一资格限制来选择一个或多个获胜内容出价的第一组。 第一个资格约束包括对共享特定特征的获胜投标数量的限制。 该方法还包括当获胜内容出价的数量少于内容界面内的位置数量时，进行至少一个第二拍卖处理以通过禁用第一资格约束来选择第二组一个或多个获胜内容出价 或应用第二资格约束。 第二个资格约束允许更多的获胜内容出价分享特定的特征，而不是第一资格约束允许的。