公开(公告)号：US20180191798A1

公开(公告)日：2018-07-05

申请号：US15415322

申请日：2017-01-25

Applicant: Google Inc.

Inventor： Zutao Zhu ,  Bo Lin ,  John Bender

IPC: H04L29/06 ,  H04L29/08 ,  G06Q30/06

CPC classification number: H04L65/602 ,  G06F16/958 ,  G06F17/211 ,  G06F17/218 ,  G06F17/2229 ,  G06F17/2247 ,  G06F17/248 ,  G06Q30/0643 ,  H04L65/4084 ,  H04L67/02 ,  H04L67/06 ,  H04L67/2804 ,  H04L67/36 ,  H04L67/42

Abstract: Systems and methods for server-side rendering of native content for presentation within an environment of an application are provided. A method includes receiving, by a data processing system, from a client device, a request for content including a content slot identifier identifying a particular content slot provided by a resource; accessing, using the content slot identifier, a database to identify a presentation schema used to arrange content components to generate rendered content files according to a specific configuration for display within an environment of the resource; identifying, responsive to the request for content, a content asset including a plurality of content components; rendering, as a rendered content file, the plurality of content components based on the presentation schema corresponding to the content slot; and transmitting, by the data processing system, the rendered content file to the client device for display within the content slot of the resource.