公开(公告)号：US07707141B1

公开(公告)日：2010-04-27

申请号：US10306533

申请日：2002-11-27

申请人： Geoffrey Outhred ,  Yan-David Erlich ,  William G. Burton

发明人： Geoffrey Outhred ,  Yan-David Erlich ,  William G. Burton

IPC分类号： G06F17/30

CPC分类号： G06F17/30595 ,  G06F17/30566

摘要： The present invention relates to a system and methodology for resource query management. The system includes a resource manager, a query engine and a filter component. The system facilitates construction and management of a resource query across resource type(s) that may be similar, different, incongruent and/or distinct. Accordingly, an SQL environment is leveraged to perform efficient, complex and intensive queries and/or operations using resource query constraint(s) from a resource constraint(s) store and the filter component over large set(s) of resources from the resource pool.

摘要翻译： 本发明涉及用于资源查询管理的系统和方法。 该系统包括资源管理器，查询引擎和过滤器组件。 该系统有助于跨资源类型构建和管理资源查询，资源类型可能相似，不同，不一致和/或不同。 因此，利用SQL环境来执行使用来自资源约束存储的资源查询约束的高效，复杂和密集的查询和/或操作，以及来自资源池的大型资源集合上的过滤器组件 。

公开(公告)号：US20090006145A1

公开(公告)日：2009-01-01

申请号：US11769549

申请日：2007-06-27

申请人： Jagpreet S. Duggal ,  Yan-David Erlich ,  Robert D. Gardner ,  Alexandr Y. Smolyanov ,  Bozhena Bidyuk

发明人： Jagpreet S. Duggal ,  Yan-David Erlich ,  Robert D. Gardner ,  Alexandr Y. Smolyanov ,  Bozhena Bidyuk

IPC分类号： G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q10/025

摘要： Various aspects can be implemented for automated booking of advertising campaigns based on reach and frequency goals In general, one aspect can be a method that includes receiving campaign criteria including target reach and frequency for an advertising campaign. The method also includes allocating advertising spots based on the campaign criteria, and generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots. The method further includes determining whether projected campaign reach and frequency sufficiently match target reach and frequency, and dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.

摘要翻译： 可以根据覆盖面和频率目标自动预订广告活动的各个方面。一般来说，一个方面可以是一种方法，包括接收广告系列标准，包括广告活动的目标覆盖面和频次。 该方法还包括基于活动标准来分配广告点，并且至少部分地基于所分配的广告点来生成预测的活动覆盖率和频率。 该方法还包括确定投影活动的覆盖面和频率是否足够匹配目标范围和频率，以及当投影活动到达和频率不足以匹配目标覆盖面和频率时动态调整广告点的分配。 该方面的其他实现包括相应的系统，装置和计算机程序产品。