公开(公告)号：US20130297636A1

公开(公告)日：2013-11-07

申请号：US13796598

申请日：2013-03-12

Applicant: GOOGLE INC.

Inventor： Stephen Tsun ,  Vikas Jha ,  Shamim Samadi ,  Vishal Goenka ,  David Monsees

IPC: G06F17/30

CPC classification number: G06F16/24 ,  G06F16/9535 ,  G06Q30/0241 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于管理内容与用于提供内容的环境之间的关系。 一方面，一种方法包括接收对内容项目的请求; 并且响应于接收到所述请求：从多个广告素材中选择广告素材，所述广告素材包括对与一个或多个元素相关联的简档的引用; 从绑定到元素的一个或多个内容源提取内容数据; 并将广告素材和内容数据传递给用户设备。