公开(公告)号：US10303727B2

公开(公告)日：2019-05-28

申请号：US14707603

申请日：2015-05-08

Applicant: Facebook, Inc.

Inventor： Gregory Matthew Marra ,  Yael Gavish

IPC: G06F16/24 ,  G06F16/9535 ,  H04L29/08 ,  G06F16/248 ,  G06F16/2457 ,  G06Q50/00

Abstract: A social networking system generates a feed of content items for presentation to a user based on measures of relevance of the content items to the user at a time when the feed is to be presented and at one or more future times. Content items are associated with value functions representing measures of relevance of the content items to the user over time. Based on the value functions for various content items, the social networking system determines an expected amount of user interaction with the feed when the feed is to be presented as well as predicted amounts of user interaction with the feed at one or more future times. Content items are selected for inclusion in the feed to maximize a combination of the expected amount of user interaction and the predicted amounts of user interaction with the feed.

公开(公告)号：US20160328481A1

公开(公告)日：2016-11-10

申请号：US14707603

申请日：2015-05-08

Applicant: Facebook, Inc.

Inventor： Gregory Matthew Marra ,  Yael Gavish

IPC: G06F17/30 ,  H04L29/06 ,  G06N5/04 ,  H04L29/08

CPC classification number: G06F17/30867 ,  G06F17/30528 ,  G06F17/3053 ,  G06F17/30554 ,  G06N99/005 ,  G06Q50/00 ,  H04L67/306

Abstract: A social networking system generates a feed of content items for presentation to a user based on measures of relevance of the content items to the user at a time when the feed is to be presented and at one or more future times. Content items are associated with value functions representing measures of relevance of the content items to the user over time. Based on the value functions for various content items, the social networking system determines an expected amount of user interaction with the feed when the feed is to be presented as well as predicted amounts of user interaction with the feed at one or more future times. Content items are selected for inclusion in the feed to maximize a combination of the expected amount of user interaction and the predicted amounts of user interaction with the feed.

Abstract translation: 社交网络系统基于在要呈现馈送时以及在一个或多个未来时间的内容项目与用户的相关度的度量，生成用于呈现给用户的内容项的馈送。 内容项与价值函数相关联，表示内容项随着时间的推移与用户的相关性的度量。 基于各种内容项目的价值功能，社交网络系统确定在要呈现Feed时与用户的预期用户交互量以及用户在一个或多个未来时间与Feed的预测交互量。 选择内容项目以包含在馈送中以最大化预期的用户交互量的组合以及与馈送的用户交互的预测量。