MEASURING PERFORMANCE OF CONTENT PRESENTED ON AN ONLINE SYSTEM BASED ON USER INFORMATION RECEIVED AT VARIABLE RATES

    公开(公告)号:US20170169460A1

    公开(公告)日:2017-06-15

    申请号:US14970209

    申请日:2015-12-15

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0242 G06Q50/01 H04W4/021

    Abstract: An online system receives information from client devices describing locations of online system users and identifies certain events based on the information. To account for different rates at which information is received from client devices when identifying events, the online system identifies a group of users associated with location information received at greater than a threshold rate and an alternative group of users associated with information received at less than the threshold rate. Based on a value associated with the group and an additional value associated with the alternative group, the online system computes a scaling factor that is applied to the additional value, allowing the online system to account for potential events associated with the alternative group that were not identified because of the lower rate at which the online system received location information associated with users in the additional group.

Patent Agency Ranking