公开(公告)号：US20190108557A1

公开(公告)日：2019-04-11

申请号：US15727410

申请日：2017-10-06

Applicant: Facebook, Inc.

Inventor： Dinkar Jain ,  Ethan Batraski ,  Nikita Igorevych Lytkin ,  Rachel Antoinette Hamilton ,  Shyamsundar Rajaram

IPC: G06Q30/02

Abstract: An online system selects items for display in content provided to users by considering the value of each item to third-party content providers as well as user's interests. The online system receives a catalog including items that are each associated with weights from a third-party content provider for inclusion in sponsored content to be presented to users of an online system. The weights have values indicating measures of importance of the items to the third-party content provider on a per-item basis. The online system identifies a request for sponsored content, and selects one or more items from the catalog for inclusion in a dynamic sponsored content item. The online system calculates a weighted user preference score using a weight associated with an item and affinity information describing the user's affinity for the item.