公开(公告)号：US11144954B1

公开(公告)日：2021-10-12

申请号：US15880078

申请日：2018-01-25

Applicant: Facebook, Inc.

Inventor： Liang Xu ,  Chaochao Cai ,  Qing Li ,  Goran Predovic

IPC: G06Q30/02 ,  G07C9/00 ,  H04L29/08

Abstract: An online system promotes physical store visits by presenting users with content items for a physical store location and subsequently logs visits of online system users to the physical store location to track performance of a campaign associated with the presented content item. The online system registers attention events associated with the presented content items presented to users on third party publishing sites via tracking pixels and registers attention events as store front visit conversion events if, within a predetermined period of time from a valid attention event, a user has subsequently gone in and visited the physical store front location.

公开(公告)号：US10922335B1

公开(公告)日：2021-02-16

申请号：US15883036

申请日：2018-01-29

Applicant: Facebook, Inc.

Inventor： Chaochao Cai ,  Goran Predovic ,  Liang Xu ,  Qing Li ,  Logan Michael Gore

IPC: G06F17/00 ,  G06F16/28

Abstract: A method for providing content items to one or more client devices associated with at least one unresolved identifier. An unresolved identifier defines a context in which a client device accesses one or more online systems, the context not determined to be associated with a specific user. The method comprises identifying a set of unresolved identifiers, and identifying information describing one or more access events associated with each unresolved identifier. For each pair of unresolved identifiers, a similarity score for the pair is determined based on the identified information. Responsive to the similarity score exceeding a threshold similarity score, the pair of unresolved identifiers is clustered, the clustering indicating a prediction that the pair of unresolved identifiers are associated with a common user. Based on this clustering, a content item is displayed on or more user devices associated with at least one unresolved identifier of the set of unresolved identifiers.