公开(公告)号：US10713691B2

公开(公告)日：2020-07-14

申请号：US15700125

申请日：2017-09-09

Applicant: Facebook, Inc.

Inventor： Perry Aaron Green

IPC: G06Q30/02 ,  G06Q10/06

Abstract: A sponsor specifies a content campaign along with a budget, a duration, a maximum bid value and one or more objectives associated with the content campaign. An online system presenting the sponsored content calibrates the pacing factor of the content campaign to present the sponsored content evenly throughout the specified duration of the campaign. Paced bids are provided for the content campaign to compete for placement in opportunities during a ramp-up period, in which the paced bid associated with the campaign is adjusted to the maximum bid value. The target-ramp up period is iteratively determined as the current paced bid approaches the maximum bid value to avoid overspending the budget early in the campaign. When a conversion event occurs, the ramp-up period ends and the content campaign transitions to a normal pacing algorithm.

公开(公告)号：US20190108545A1

公开(公告)日：2019-04-11

申请号：US15728026

申请日：2017-10-09

Applicant: Facebook, Inc.

Inventor： Perry Aaron Green ,  Eric Michael Sodomka ,  Siddharth Banothu ,  Vipan Reddy Raja Nalla

IPC: G06Q30/02

Abstract: The present disclosure is directed toward systems, methods, and computer-readable media that automatically detect and correct advertising exploits for an advertising campaign. For instance, one or more of the systems disclosed herein employs various metrics to automatically determine when an advertising campaign exceeds an exploit threshold. In addition, upon determining that an advertising campaign is an exploit campaign, one or more of the disclosed systems automatically throttles the execution of an advertising campaign until the exploit is corrected. For example, the disclosed system can modify one or more of the campaign parameters of the exploit campaign to limit placement of at least one future advertisement from the advertising campaign.

公开(公告)号：US20190080361A1

公开(公告)日：2019-03-14

申请号：US15700125

申请日：2017-09-09

Applicant: Facebook, Inc.

Inventor： Perry Aaron Green

IPC: G06Q30/02 ,  G06Q10/06

CPC classification number: G06Q30/0275 ,  G06Q10/06312 ,  G06Q10/06316 ,  G06Q30/0244 ,  G06Q30/0249

Abstract: A sponsor specifies a content campaign along with a budget, a duration, a maximum bid value and one or more objectives associated with the content campaign. An online system presenting the sponsored content calibrates the pacing factor of the content campaign to present the sponsored content evenly throughout the specified duration of the campaign. Paced bids are provided for the content campaign to compete for placement in opportunities during a ramp-up period, in which the paced bid associated with the campaign is adjusted to the maximum bid value. The target-ramp up period is iteratively determined as the current paced bid approaches the maximum bid value to avoid overspending the budget early in the campaign. When a conversion event occurs, the ramp-up period ends and the content campaign transitions to a normal pacing algorithm.