公开(公告)号：US20190166404A1

公开(公告)日：2019-05-30

申请号：US15828250

申请日：2017-11-30

Applicant: Facebook, Inc.

Inventor： Peng Zhao ,  Russell Aaron Phillips ,  Heping Gao ,  Jonathan E. Chen ,  Abhishek Bapna

IPC: H04N21/472 ,  G06Q50/00 ,  G06F17/30 ,  G06Q30/02 ,  H04N21/234 ,  H04L29/08

Abstract: In one embodiment, a method includes a computer server machine receiving a request from a first user to interact with a multimedia content. The computer server machine then associates the first user with a control group, wherein the control group comprises a first set of users interacting with the multimedia content. When the first user is associated with the control group, the computer server machine then applies a first content insertion model to the multimedia content and records a first set of metrics based on the interaction of the first user with the multimedia content.