公开(公告)号：US10664875B2

公开(公告)日：2020-05-26

申请号：US15721664

申请日：2017-09-29

Applicant: Facebook, Inc.

Inventor： Harsh Doshi ,  Wei Wei ,  Zeyue Chen ,  Tanmoy Chakraborty ,  Sagar Chordia ,  Peng Chen

IPC: H04N7/10 ,  H04N7/025 ,  G06Q30/02 ,  H04N21/81 ,  H04N21/262 ,  H04N21/258

Abstract: An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system initially selects a subset of sponsored content items based on characteristics (e.g., bid amounts) of the sponsored content items. Subsequently, the online system applies one or more selection processes to organic content items and to sponsored content items of the subset that accounts for positioning of sponsored content items and organic content items relative to each other within the feed of content. Hence, the online system evaluates the subset of sponsored content items along with organic content items when ordering content within the feed.

公开(公告)号：US20190102806A1

公开(公告)日：2019-04-04

申请号：US15721664

申请日：2017-09-29

Applicant: Facebook, Inc.

Inventor： Harsh Doshi ,  Wei Wei ,  Zeyue Chen ,  Tanmoy Chakraborty ,  Sagar Chordia ,  Peng Chen

IPC: G06Q30/02 ,  H04N21/262 ,  H04N21/81

Abstract: An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system initially selects a subset of sponsored content items based on characteristics (e.g., bid amounts) of the sponsored content items. Subsequently, the online system applies one or more selection processes to organic content items and to sponsored content items of the subset that accounts for positioning of sponsored content items and organic content items relative to each other within the feed of content. Hence, the online system evaluates the subset of sponsored content items along with organic content items when ordering content within the feed.