公开(公告)号：US11144182B1

公开(公告)日：2021-10-12

申请号：US17107482

申请日：2020-11-30

Applicant: Facebook, Inc.

Inventor： Mark Pike ,  Yuankai Ge ,  Chad E. Little

IPC: G06Q30/00 ,  G06F3/0484 ,  G06Q50/00 ,  G06Q30/02

Abstract: A social networking system identifies a user's relative preference for objects maintained by the social networking system, such as pages associated with movies, restaurants, businesses, or other content. To obtain the user's preferences, the system provides pairs, or groups, of objects to a user and prompts the user to indicate a preference between the objects in each pair. This obtained information about the user's relative preferences is stored in conjunction with the user's profile, which can then be used to select content subsequently presented to the user.