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公开(公告)号：US11062360B1
公开(公告)日：2021-07-13
申请号：US15899581
申请日：2018-02-20
Applicant: Facebook, Inc.
Inventor： Raghavendra Rao Donamukkala , Zheng Chen , Toby Jonas F Roessingh , Shyamsundar Rajaram , Leon R Cho
Abstract: The present disclosure is directed toward systems and methods for optimizing view-through conversion rates. For example, systems and methods described herein train and utilize a machine learning model that predicts whether providing a digital impression to a particular networking system user will result in a conversion. Systems and methods described herein identify view-through conversions by generating a vector associated with the provision of a digital impression to a networking system user and receiving third-party conversion information during an attribution window. The systems and methods described herein then utilize the vector and conversion information to train the machine learning model to predict future conversions.
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