公开(公告)号：US20160034956A1

公开(公告)日：2016-02-04

申请号：US14446176

申请日：2014-07-29

Applicant: Facebook, Inc.

Inventor： Giridhar Rajaram ,  Weiwei Ding ,  Xingyao Ye ,  Leon Cho

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q50/01

Abstract: An online system allows content items to be targeted based on interests associated with users. When the online system receives a request to specify targeting criteria associated with a content item, the online system provides an interface to specify targeting criteria. As the online system receives input specifying an interest for inclusion in targeting criteria, the online system retrieves stored interests associated with online system users. Each interest stored by the online system is associated with a type. For example, a type associated with a stored interest indicates whether the interest is from a set of user-generated keywords, from a set of semantic topics mapped from the keywords, or from a set of manually curated broad categories. To avoid confusion from overlap in the types of interests, the online system applies rules to stored interests matching at least a portion of the input to select a set of interests.

Abstract translation: 在线系统允许根据与用户相关的兴趣来定位内容项目。 当在线系统接收到指定与内容项目相关联的定位条件的请求时，在线系统提供了指定定向条件的界面。 当在线系统接收到指定包含在定位标准中的兴趣的输入时，在线系统检索与在线系统用户相关联的存储的兴趣。 在线系统存储的每个兴趣都与一个类型相关联。 例如，与存储的兴趣相关联的类型表示兴趣是来自一组用户生成的关键字，从一组从关键字映射的语义主题集合，还是从一组手动策划的广泛类别。 为了避免与兴趣类型重叠的混淆，在线系统将规则应用于与输入的至少一部分匹配的存储兴趣，以选择一组兴趣。