公开(公告)号：US20180150883A1

公开(公告)日：2018-05-31

申请号：US15365849

申请日：2016-11-30

Applicant: Facebook, Inc.

Inventor： Joseph Poj Davin ,  William Bullock ,  Erjie Ang

IPC: G06Q30/02 ,  G06N99/00

CPC classification number: G06Q30/0269 ,  G06N20/00

Abstract: An online system provides content items to target users who are identified to have high incremental likelihood of performing conversion actions when presented with content items. The incremental likelihood represents the difference between the response likelihood of performing conversion actions when a content item is presented to a user, and the baseline likelihood when a content item is not presented to the user. The baseline and response likelihood for a user are predicted by one or more machine-learned models. By targeting the content to users that are likely to have a high incremental likelihood, the online system provides content items to users whose conversion actions are more likely to be impacted by the presentation of content items, rather than users that may just be of interest for performing the action.