公开(公告)号：US20160343026A1

公开(公告)日：2016-11-24

申请号：US14716772

申请日：2015-05-19

Applicant: Facebook, Inc.

Inventor： Haibin Cheng ,  Sue Ann Hong ,  Rituraj Kirti ,  Benjamin Tucker Savage ,  Gary Wu

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0276

Abstract: A target audience for an ad campaign is determined during an exploration period of the ad campaign by modifying the target audience based on the fulfillment of performance objectives. An initial target audience may be provided by the advertiser or determined by the social networking system based on ad campaigns having similar ad content or other similar characteristics. Advertisements associated with the ad campaign are served to users of the initial target audience. A subset of the target audience that fulfills the performance objectives of the ad campaign is identified and those users are used to generate a new targeting audience to target users that “look like” the subset of the target audience. The new targeting audience is used in place of the initial target audience to improve targeting for the advertisement. This process may be iteratively performed to refine the target audience during the exploration period.

Abstract translation: 广告活动的目标对象是在广告活动的探索期间根据绩效目标的实现修改目标受众。 初始目标受众可以由广告商提供或由基于具有相似广告内容或其他相似特征的广告活动的社交网络系统确定。 与广告系列相关联的广告将投放给初始目标受众的用户。 确定满足广告活动绩效目标的目标受众群体的一部分，并且这些用户被用于生成新的定位受众群体，以将目标用户的子集“看起来像”为目标用户。 新的定位受众群体用于替代初始目标受众群体，以改善广告的定位。 可以迭代地执行该过程以在勘探期间改进目标受众。