公开(公告)号：US20150206179A1

公开(公告)日：2015-07-23

申请号：US14160342

申请日：2014-01-21

Applicant: Facebook, Inc.

Inventor： Andrew John Tulloch ,  Stuart Michael Bowers ,  Joaquin Ignacio Quinonero Candela

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0247 ,  G06Q30/0269 ,  G06Q50/01

Abstract: An advertising system has limited computing resources to spend evaluating advertisements of advertisers to determine a “best” advertisement to serve to users of a social networking system. The computing resources are allocated (e.g., by varying the number of advertisements that are considered for presentation to a user) based on the neediness of the user and/or the advertiser on a per impression basis. The neediness of a user may be determined by grouping users into groups and determining a yield curve of expected revenue per computing resource used. Then, the revenue may be maximized across impression opportunities for multiple users. The neediness of an advertiser may be determined by biasing the selection of one advertiser's advertisements over another advertiser's advertisements based on an expected revenue, an expected number of interactions of the advertisement, or otherwise maximizing a satisfaction coefficient for the advertiser.

Abstract translation: 广告系统具有有限的计算资源，用于评估广告商的广告以确定为社交网络系统的用户服务的“最佳”广告。 基于每次印象的用户和/或广告商的需要，分配计算资源（例如，通过改变被考虑用于呈现给用户的广告的数量）。 可以通过将用户分组并确定使用的每个计算资源的预期收入的收益率曲线来确定用户的需求。 然后，多个用户的展示机会的收入可能会最大化。 广告商的需求可以通过基于预期收入，广告的预期交互次数或以其他方式最大化广告客户的满意度系数来偏移一个广告主的广告的选择而超过另一广告主的广告来确定。

公开(公告)号：US10438235B2

公开(公告)日：2019-10-08

申请号：US14160342

申请日：2014-01-21

Applicant: Facebook, Inc.

Inventor： Andrew John Tulloch ,  Stuart Michael Bowers ,  Joaquin Ignacio Quinonero Candela

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: An advertising system has limited computing resources to spend evaluating advertisements of advertisers to determine a “best” advertisement to serve to users of a social networking system. The computing resources are allocated (e.g., by varying the number of advertisements that are considered for presentation to a user) based on the neediness of the user and/or the advertiser on a per impression basis. The neediness of a user may be determined by grouping users into groups and determining a yield curve of expected revenue per computing resource used. Then, the revenue may be maximized across impression opportunities for multiple users. The neediness of an advertiser may be determined by biasing the selection of one advertiser's advertisements over another advertiser's advertisements based on an expected revenue, an expected number of interactions of the advertisement, or otherwise maximizing a satisfaction coefficient for the advertiser.

公开(公告)号：US20150073920A1

公开(公告)日：2015-03-12

申请号：US14019794

申请日：2013-09-06

Applicant: Facebook, Inc.

Inventor： Uladzimir Pashkevich ,  Andrew John Tulloch ,  Dmytro Dzhulgakov ,  Lars Seren Backstrom

IPC: H04L29/08 ,  G06Q30/02

CPC classification number: G06Q30/0275 ,  H04W4/21

Abstract: When an online system receives a request to present content items to a user, a content selection system included in the online system selects content items for presentation to the user during a latency period from the time the request was received until the time when the content items are sent. A feedback control mechanism communicates with each computing device of the content selection system to determine the latency period of each computing device. The feedback control mechanism also determines a target latency period in which content items are selected. By comparing the latency period of each computing device to the target latency period, an amount of information to be evaluated by each computing device is determined based on whether a computing device's latency period is greater than or less than the target latency period.

Abstract translation: 当在线系统接收到向用户呈现内容项目的请求时，包括在在线系统中的内容选择系统在从接收请求的时间到内容项目的时间期间的等待期间内选择用于呈现给用户的内容项目 被发送。 反馈控制机构与内容选择系统的每个计算设备进行通信，以确定每个计算设备的等待时间。 反馈控制机构还确定选择内容项的目标等待时间周期。 通过将每个计算设备的等待时间间隔与目标等待时间进行比较，基于计算设备的等待时间周期是否大于或小于目标等待时间周期来确定由每个计算设备评估的信息量。

公开(公告)号：US10083465B2

公开(公告)日：2018-09-25

申请号：US14019794

申请日：2013-09-06

Applicant: Facebook, Inc.

Inventor： Uladzimir Pashkevich ,  Andrew John Tulloch ,  Dmytro Dzhulgakov ,  Lars Seren Backstrom

IPC: G06F17/30 ,  G06Q30/02 ,  H04W4/21 ,  H04W4/20

CPC classification number: G06Q30/0275 ,  H04W4/21

Abstract: When an online system receives a request to present content items to a user, a content selection system included in the online system selects content items for presentation to the user during a latency period from the time the request was received until the time when the content items are sent. A feedback control mechanism communicates with each computing device of the content selection system to determine the latency period of each computing device. The feedback control mechanism also determines a target latency period in which content items are selected. By comparing the latency period of each computing device to the target latency period, an amount of information to be evaluated by each computing device is determined based on whether a computing device's latency period is greater than or less than the target latency period.