公开(公告)号：US11831594B2

公开(公告)日：2023-11-28

申请号：US17931531

申请日：2022-09-12

申请人： Dexcom, Inc.

发明人： Andrea J. Jackson ,  Subrai Girish Pai ,  Mark Derdzinski ,  Joost Herman Van Der Linden ,  Maritza S. Powell ,  Jessica S. Larrabee

IPC分类号： H04L51/214 ,  G06Q30/0201 ,  G06Q30/0251

CPC分类号： H04L51/214 ,  G06Q30/0201 ,  G06Q30/0264 ,  G06Q30/0271

摘要： Certain aspects of the present disclosure relate to methods and systems for optimized delivery of communications including content to users of a software application. The method also includes obtaining, by a customer engagement platform (CEP), a set of cohort selection criteria for identifying a user cohort to deliver the content; identifying, by a data analytics platform (DAP), the user cohort to communicate with in accordance with the set of cohort selection criteria; identifying, by the DAP, one or more communication configurations for communicating with one or more sub-groups within the user cohort; and to each user of the user cohort, transmitting one or more communications based on the content and a corresponding communication configuration for a sub-group that may include the corresponding user; and measuring engagement outcomes associated with usage of the corresponding one or more communication configurations in communication with each of the sub-groups.