公开(公告)号：US20230267507A1

公开(公告)日：2023-08-24

申请号：US18014120

申请日：2021-07-01

Applicant: CATALINA MARKETING CORPORATION

Inventor： Wassim Samir CHAAR ,  Daniel William CROPSEY ,  Talia Erin STRAIT ,  Adam Peter Frank DRINI

IPC: G06Q30/0251 ,  G06Q30/0204 ,  G06Q30/0272

CPC classification number: G06Q30/0269 ,  G06Q30/0204 ,  G06Q30/0261 ,  G06Q30/0272

Abstract: A method for generating and handling optimized consumer segments is provided. The method includes receiving, in a server, a raw data from consumer devices, refining the raw data to capture a data pattern, and predicting a consumer behavior based on the data pattern, the consumer behavior defining attributes. The method also includes identifying a consumer segment based on the consumer behavior and a sharing of a one or more attributes among multiple consumers in the consumer segment, selecting at least one of an advertising message or a promotional offer to one or more consumers in the consumer segment to include in a payload content, identifying a media channel to deliver the payload content to one or more consumer devices, and providing the consumer segment to a display. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.