公开(公告)号：US10110675B1

公开(公告)日：2018-10-23

申请号：US15072216

申请日：2016-03-16

Applicant: Amazon Technologies, Inc.

Inventor： John Martin Miller ,  Amit Vasant Kulkarni ,  Michael John Liddell ,  Michael Lee Loritsch ,  Eli Harlan Pinkerton ,  Sapan Purohit ,  Timothy Bradford Shoaf ,  Shawn Paul Smith ,  Runhe Tian ,  Ross Tucker

IPC: G06F15/16 ,  H04L29/08

Abstract: Delivery of directed content to semi-connected devices is provided. In some embodiments, content packages configured to be presented at a semi-connected device can be partitioned into alternative content packages. The alternative content packages are seamless to a publisher of the content packages and that permits backward compatibility with existing technology. Configuration of presentation attributes of the alternative content packages can be accomplished via rules that contemplate several delivery factors, such as publisher of the content package; type of the content package; type of the semi-connected device; and/or a model of such a device. Application of such rules for a content package can result in customized metadata that controls presentation of a media asset associated with the content package.