公开(公告)号：US11593845B1

公开(公告)日：2023-02-28

申请号：US17205399

申请日：2021-03-18

Applicant: Amazon Technologies, Inc.

Inventor： Kelly Bork ,  McKenzie Lee Eggers ,  Nir Sheep ,  Paul A. Kotas ,  Alexei Pineda

IPC: G06Q30/02 ,  G06Q30/0241 ,  G10L15/22 ,  G06Q30/0601 ,  G10L15/07 ,  G06Q30/0251

Abstract: Devices and methods are provided for using an interactive wrapper for media content. A method may include identifying, by a first device, a software container including a call to action. The method may include identifying non-interactive advertising content. The method may include generating an interactive advertisement by adding the advertising content to the software container, and sending the interactive advertisement to a second device for presentation. The method may include receiving an indication of a user interaction with the interactive advertisement, and determining, based on the user interaction, an action. The method may include sending data associated with the action to the second device or a third device for presentation.