Analytics system entity resolution

    公开(公告)号:US11550859B2

    公开(公告)日:2023-01-10

    申请号:US16569484

    申请日:2019-09-12

    Applicant: Adobe Inc.

    Abstract: Techniques and systems are described for analytics system entity resolution. Typed higher-order node combinations are determined within a dataset, and an amount of similarity between two arbitrary nodes within the dataset is determined based on the typed higher-order node combinations. The amount of similarity enables the digital analytics to accurately perform source resolution of portions of the dataset to a respective source, and may be utilized to control output of digital content to a client device.

    Analytics System Entity Resolution

    公开(公告)号:US20210081473A1

    公开(公告)日:2021-03-18

    申请号:US16569484

    申请日:2019-09-12

    Applicant: Adobe Inc.

    Abstract: Techniques and systems are described for analytics system entity resolution. Typed higher-order node combinations are determined within a dataset, and an amount of similarity between two arbitrary nodes within the dataset is determined based on the typed higher-order node combinations. The amount of similarity enables the digital analytics to accurately perform source resolution of portions of the dataset to a respective source, and may be utilized to control output of digital content to a client device.

    Consumer influence analytics with consumer profile enhancement

    公开(公告)号:US10580024B2

    公开(公告)日:2020-03-03

    申请号:US15008104

    申请日:2016-01-27

    Applicant: Adobe Inc.

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

    Processing data in a distributed database across a plurality of clusters

    公开(公告)号:US10394847B2

    公开(公告)日:2019-08-27

    申请号:US15433798

    申请日:2017-02-15

    Applicant: Adobe Inc.

    Abstract: A multi-cluster database management system is disclosed that distributes and manages data across a multi-cluster database through the use of cluster partitions. The multi-cluster database management system assigns cluster partitions to clusters of the multi-cluster database. The multi-cluster database management system can evenly or substantially evenly divide the cluster partitions and associated data among the clusters of the multi-cluster database. The multi-cluster database management system can scale in or out by adding or removing clusters from the multi-cluster database when needed or desired. Once a cluster is added or removed, the multi-cluster database management system re-balances the cluster partitions and the associated data across the clusters of the modified multi-cluster database.

    Consumer influence analytics with consumer profile enhancement

    公开(公告)号:US11282098B2

    公开(公告)日:2022-03-22

    申请号:US16750603

    申请日:2020-01-23

    Applicant: Adobe Inc.

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

    CONSUMER INFLUENCE ANALYTICS WITH CONSUMER PROFILE ENHANCEMENT

    公开(公告)号:US20200160365A1

    公开(公告)日:2020-05-21

    申请号:US16750603

    申请日:2020-01-23

    Applicant: Adobe Inc.

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

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