公开(公告)号：US10395274B2

公开(公告)日：2019-08-27

申请号：US14566366

申请日：2014-12-10

Applicant: Adobe Inc.

Inventor： Vishu Goyal ,  Vikram Sethi ,  Sparsh Kumar Sinha ,  Sameer Bhatt ,  Rishub Garg

IPC: G06Q30/02

Abstract: Techniques for advertisement placement prioritization are described. In one or more implementations, a likely line of sight of a viewer of an event to a focus point of the event is determined. Then, a relative location of one or more display devices is identified in relation to the likely line of sight of the viewer. In addition, a priority level is assigned to respective display devices based on corresponding relative locations in relation to the likely line of sight. Further, various demographics and characteristics of audience members can be obtained to determine context-sensitive media content associated with the audience members to present via relatively higher priority display devices. Also, performances of event participants can be determined based on commentary analysis and used to determine context-sensitive media content associated with the event participants to present via the higher priority ad boards.